What Nice People Say About Us
Thanks to the many design aficionados that have taken a shine to our work, we've been featured in a lot of magazines and online publications. Whether you've voted for us in the 2009 Apartment Therapy Design Showcase, or nominated Soft-Maps for a Cooper-Hewitt Reader's Choice National Design Award, we really appreciate all the support. You're the best.
Apartment Therapy Soft-Maps win the reader's choice AND jury's choice for Apartment Therapy's 2009 Design Showcase in a landslide victory. In the words of judge Tina Roth Eisenberg (aka Swiss Miss): "Using a map as a quilt pattern is simply brilliant and instantly got my two thumbs up. It's equally visually intriguing as beautiful."
The New York Times July 23 2010, Baby Soft-Maps featured in Currents: "Quilted Maps with a Sense of Place". Read the full article here.
New York Daily News Brooklyn Sewn: an architect puts a spin on maps. "The DUMBO- based company, which handstitches cotton maps of local neighborhoods, has become a popular go-to for unique anniversary and baby gifts." Read the full article here.
Daily Candy Kids "They say you can take the girl out of Boston, but you can’t take Boston out of the girl. No matter where she roams, ensure she never forgets where it started with a Baby Soft-Map Quilt from Haptic Lab." Read the full article here.
Details Magazine 5 Ways to Fine-Tune: "You'll need a blanket for picnics and drowsy passengers, so why not
bring one that shows where you're going? Haptic Lab's machine- and
hand-stitched quilts feature painstakingly detailed maps of
neighborhoods in various American cities." Read more.
Los Angeles Times Magazine The "Ist List" 2009 Gift Guide. For the Adventurist: "What’s homier than nuzzling up in a blanket stitched with the street
grid of your own town? Soft-Maps silk-embroidered cotton quilts by Emily
Fischer (left) will surely win you Best Gift." Read more.
ReadyMade Magazine Blog "HDYGTFAJ": Interview with Emily Fischer of Haptic Lab. Read the full interview here.
Cool Hunting "Used on a couch, bed or spread under a picnic, they serve the
utilitarian role of a quality blanket, while fostering a greater
understanding and appreciation for your particular neighborhood." Read more here.
PSFK "Architect Emily Fischer believes that her profession is essentially
about designing information for others to build from – and in a way,
identical to map-making. Exploring this notion outside of the usual
bounds of creating buildings, Fischer has begun crafting a series of quilts that map out cities and neighborhoods." Read more here or check out Emily's interview with PSFK.
Brooklyn Based "Remember when you were a kid, and you threw blankets over chairs to make
tents? Emily Fischer did that too, but she didn’t think of them as a
place to hide. She was creating peaks and valleys — topography — because
what she saw was a real-life map." Read the full interview here.
The Huffington Post "Artist-cum-entrepreneur Emily Fischer has turned street maps from around
the world into rhapsodies of cloth. You will love her silk-stitched
cotton quilts -- whether you're a kid or a grown-up, traditional or
hipster." Read more here.
A Cup Of Jo Joanna Goddard says, "Brooklyn-based Haptic Lab makes the most amazing map quilt of cities, like New York, Austin and Paris, and you can also order a custom map of a neighborhood or village you love. How sweet to cuddle up in your favorite place, even when you're miles away." Read more here.
The New Yorker December 6, 2010. Featured in "Ford: Ones to Watch" with Chrysanthe Tenentes of Brooklyn Based.
Pregnancy & Newborn Magazine March 2011.
I.D. Magazine Featured in "New & Notable", winter 2010.
Better Living Through Design "Her to-scale maps quilted onto blankets are pretty wonderful. Custom
orders are available and word on the street is that the quilts make
excellent gifts for big life events (weddings, etc.)" Read more.
